Post by shetu35 on May 2, 2024 3:55:22 GMT
A North American tradition, Black Friday has already definitively entered the calendar of Brazilian retailers. The opportunity to guarantee big sales just before Christmas generates great excitement on the part of customers and companies alike. The official date of Black Friday, whose first edition in our country took place in 2010, is the last Friday of November, which this year falls on the 26th, but usually lasts throughout the weekend. A survey carried out by the consultancy Neotrust/Compre&Confie, which monitors e-commerce, showed that, last year, even in the context of the Covid-19 pandemic, Black Friday generated revenue of R$7.7 billion, an increase of 21 .9% compared to 2019. Furthermore, purchases made online on Black Friday 2020 represented 4% of all orders made throughout the year. For the 2021 edition, Ebit|Nielsen expects Brazil to have revenues of approximately R$10 billion. Despite a positive outlook, you need to be fully prepared to meet the increased demand during Black Friday. To engage customers, have sales success and stand out from the competition, it's important to take the time to think about preparing for the big weekend and develop a strategy that generates excitement around your promotions.
It may seem difficult, but in today's post, we will help you with this task with a short guide on how to prepare your business for the date and how to prepare your marketing campaigns for Black Friday. Follow along! 1. Organize all your sales Even if your Black Friday goal is to sell as many products as possible, you need to stay organized so you don't lose control of your stock. Therefore, identify which products you want to put on sale and Cayman Islands Phone Number List also determine how much discount you can offer on each item. With organization, you protect yourself from possible pricing errors and even see if you need to replace any products before Black Friday. After all, you don't want to leave customers unhappy because their items sold out within minutes. 2. Research and engage your customers According to a survey by Méliuz, a platform that provides discount coupons from online stores, more than 70% of users intend to make purchases during the Black Friday period, 17.3% intend to take advantage of the date to anticipate Christmas shopping and 6, 3% want to buy gifts for other commemorative dates.
With all this in mind, before Black Friday arrives, you need to invest time in learning more about your customers and how you will be able to reach them. Check your social networks and see who is interacting with your content, these people are essential to your marketing strategy. Do research with them to find out exactly which products in your catalog arouse the most interest and which ones should go on sale. Additionally, use these platforms to encourage customers and potential customers to visit your store and take advantage of offers. If you have a list of contacts, start by telling them about your Black Friday campaign and create expectations around the campaign. One tip is to offer special rewards and discounts to loyal customers on certain items. In any case, knowing your target audience will make it much easier to discover what you can offer them and what they are most interested in. 3. Test your store If your company has a website, it is important to ensure that it will be able to handle the increase in traffic. After all, we can't let your store crash during Black Friday due to increased traffic, this could result in lower-than-expected sales, as well as frustration for the customer.
It may seem difficult, but in today's post, we will help you with this task with a short guide on how to prepare your business for the date and how to prepare your marketing campaigns for Black Friday. Follow along! 1. Organize all your sales Even if your Black Friday goal is to sell as many products as possible, you need to stay organized so you don't lose control of your stock. Therefore, identify which products you want to put on sale and Cayman Islands Phone Number List also determine how much discount you can offer on each item. With organization, you protect yourself from possible pricing errors and even see if you need to replace any products before Black Friday. After all, you don't want to leave customers unhappy because their items sold out within minutes. 2. Research and engage your customers According to a survey by Méliuz, a platform that provides discount coupons from online stores, more than 70% of users intend to make purchases during the Black Friday period, 17.3% intend to take advantage of the date to anticipate Christmas shopping and 6, 3% want to buy gifts for other commemorative dates.
With all this in mind, before Black Friday arrives, you need to invest time in learning more about your customers and how you will be able to reach them. Check your social networks and see who is interacting with your content, these people are essential to your marketing strategy. Do research with them to find out exactly which products in your catalog arouse the most interest and which ones should go on sale. Additionally, use these platforms to encourage customers and potential customers to visit your store and take advantage of offers. If you have a list of contacts, start by telling them about your Black Friday campaign and create expectations around the campaign. One tip is to offer special rewards and discounts to loyal customers on certain items. In any case, knowing your target audience will make it much easier to discover what you can offer them and what they are most interested in. 3. Test your store If your company has a website, it is important to ensure that it will be able to handle the increase in traffic. After all, we can't let your store crash during Black Friday due to increased traffic, this could result in lower-than-expected sales, as well as frustration for the customer.