Post by account_disabled on Mar 6, 2024 10:42:00 GMT
Currently, when hearing the word sustainability , the vast majority of people continue to think of ecology, organic food, green activism and a bunch of concepts that, although related, are not at all an accurate definition of the sustainable issue, remaining perhaps as a myopic view of it. what is sustainabilityWe have said endlessly that sustainability has to do with the environment , yes, but to the same extent with society and profitability . Few have understood this reality, and when I talk about few I include companies, which open social responsibility directions and sustainability directions, seeming to divorce both issues. In reality, the big brands, those that have truly understood the depth, significance and future of this topic, demonstrate it from their mission and culture, and are already obtaining great benefits. Let's take five examples: Coca-Cola Refresh the world in body, mind and soul. Inspire moments of optimism through our brands and actions, to create value and leave our mark in each of the places in which we operate. Nike BRING inspiration and innovation to every athlete in the world* *If you have a body, you are an athlete. Unilever We work to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
Let's inspire people to take small everyday Phone Number List actions that can add up to a big difference for the world. We will develop new ways of doing business with the goal of doubling the size of our company, while reducing our environmental impact. HSBC Maximize our value to clients, collaborators, shareholders and society, based on our business model, values, experience, efficiency, global strength, products and services, through a sustainable investment that contributes to improving the quality of life of the members of the communities in which we operate. General Motors GM is a multinational company with socially responsible operations around the world. We are dedicated to providing products and services of such quality that our customers receive superior value, while our employees and business partners share in our success, and our shareholders receive a superior and sustained return on their investments. Nobody talks about their products, nobody talks about the market... they talk in a holistic, inspiring way, seeking to do business, but above all to have a true why and a social and environmental legacy .
That is being sustainable ... not selling green versions of our products, not doing green marketing campaigns, not feeling that we have arrived because we obtained a certification or badge. Being sustainable is the path, not the goal. Sustainable literally means that it can be sustained... and only those businesses that can respect the environment, generate benefits for society and thereby obtain a return on their investment, will be able to achieve that goal... only they will be able to call themselves sustainable . Luis MaRam Graduated from La Salle University. MBA from UNAM and Diploma in Corporate Social Responsibility from ITESM, Luis Maram has been an advisor to brands and companies on communication , marketing and CSR issues . He has been a professor and speaker at multiple universities and has given conferences and executive training workshops at several companies. He is currently Director of Marketing and Media at Expok , Sustainability and CSR, specializing in the topic of Sustainable Marketing . His passion for the multifaceted phenomenon of communication has led him to publish in specialized business magazines and to be the author of several columns, some on CSR and Sustainability issues and others on marketing analysis . You can also follow his video clips, Marketing Sustainability .
Let's inspire people to take small everyday Phone Number List actions that can add up to a big difference for the world. We will develop new ways of doing business with the goal of doubling the size of our company, while reducing our environmental impact. HSBC Maximize our value to clients, collaborators, shareholders and society, based on our business model, values, experience, efficiency, global strength, products and services, through a sustainable investment that contributes to improving the quality of life of the members of the communities in which we operate. General Motors GM is a multinational company with socially responsible operations around the world. We are dedicated to providing products and services of such quality that our customers receive superior value, while our employees and business partners share in our success, and our shareholders receive a superior and sustained return on their investments. Nobody talks about their products, nobody talks about the market... they talk in a holistic, inspiring way, seeking to do business, but above all to have a true why and a social and environmental legacy .
That is being sustainable ... not selling green versions of our products, not doing green marketing campaigns, not feeling that we have arrived because we obtained a certification or badge. Being sustainable is the path, not the goal. Sustainable literally means that it can be sustained... and only those businesses that can respect the environment, generate benefits for society and thereby obtain a return on their investment, will be able to achieve that goal... only they will be able to call themselves sustainable . Luis MaRam Graduated from La Salle University. MBA from UNAM and Diploma in Corporate Social Responsibility from ITESM, Luis Maram has been an advisor to brands and companies on communication , marketing and CSR issues . He has been a professor and speaker at multiple universities and has given conferences and executive training workshops at several companies. He is currently Director of Marketing and Media at Expok , Sustainability and CSR, specializing in the topic of Sustainable Marketing . His passion for the multifaceted phenomenon of communication has led him to publish in specialized business magazines and to be the author of several columns, some on CSR and Sustainability issues and others on marketing analysis . You can also follow his video clips, Marketing Sustainability .