Post by account_disabled on Mar 5, 2024 5:06:43 GMT
Nerea Sande Categories Strategic communication , Online communication The 5 social media trends for 2021 After the explosion of the health crisis at the beginning of this year, we find ourselves with a complicated panorama from an economic and social point of view in Spain. With this turbulent context and all the complications that arise from it, it happens that, many times, the marketing aspect is neglected within the company. While some companies opt for more austere procedures, many others focus much of their economic effort on enhancing their social networks and everything that derives from marketing. Social networks along with inbound marketing have become the most important aspect of digital marketing, so not taking them into account in your marketing plan would be a mistake. The data speaks for itself: 29 million people in Spain use social networks , which is equivalent to 62% of the total population.
Can a tool that can reach so many people be left aside? The answer is no. To remain competitive in the current context, know the trends and establish a strategy that takes advantage of both tools in the BTC Users Number Data long term, you are positioned as the winning horse. The trends for 2021 are given by a context strongly marked by COVID-19 and everything that follows: the increase in digital misinformation, memes as an informational vehicle, the continuation of conversational marketing, a return to marketing tactics proven in times of uncertainty, among others. However, despite the importance of all of them, we will focus on the five most relevant. 1. Consolidation of video on social networks When it comes down to it, what really triggers engagement with the audience are short videos : they make your company, your brand and the work you do known in a quick and dynamic way . On social networks aimed at professionals, such as LinkedIn, the use of video is increasing.
In addition to video publications that allow you to generate more impact, LinkedIn has just launched “LinkedIn Stories”, a tool for sharing short audiovisual content. Such is the success of video in general, that many social networks decided to opt for its use . An example of this is the evolution of Instagram, a network oriented towards photographs in its beginnings but which gave way to video thanks to IG Stories, IG TV and, more recently, IG Reels . However, it is TikTok that breaks with all of the above by focusing exclusively on the video. During confinement it was the social network that gained the most followers around the world. Do you know what makes TikTok different? Your algorithm. The value, far from being based on the number of followers, focuses on the total views of a video clip and their reactions, providing an ultra-personalized experience.
Can a tool that can reach so many people be left aside? The answer is no. To remain competitive in the current context, know the trends and establish a strategy that takes advantage of both tools in the BTC Users Number Data long term, you are positioned as the winning horse. The trends for 2021 are given by a context strongly marked by COVID-19 and everything that follows: the increase in digital misinformation, memes as an informational vehicle, the continuation of conversational marketing, a return to marketing tactics proven in times of uncertainty, among others. However, despite the importance of all of them, we will focus on the five most relevant. 1. Consolidation of video on social networks When it comes down to it, what really triggers engagement with the audience are short videos : they make your company, your brand and the work you do known in a quick and dynamic way . On social networks aimed at professionals, such as LinkedIn, the use of video is increasing.
In addition to video publications that allow you to generate more impact, LinkedIn has just launched “LinkedIn Stories”, a tool for sharing short audiovisual content. Such is the success of video in general, that many social networks decided to opt for its use . An example of this is the evolution of Instagram, a network oriented towards photographs in its beginnings but which gave way to video thanks to IG Stories, IG TV and, more recently, IG Reels . However, it is TikTok that breaks with all of the above by focusing exclusively on the video. During confinement it was the social network that gained the most followers around the world. Do you know what makes TikTok different? Your algorithm. The value, far from being based on the number of followers, focuses on the total views of a video clip and their reactions, providing an ultra-personalized experience.