Post by account_disabled on Feb 27, 2024 10:32:05 GMT
The Valentine's Day campaign has managed to reinforce the company's brand on the Internet. “This would have been unthinkable in the time of Isidoro Álvarez” El Corte Inglés prevents them from placing a large Zara in front of its center in La Castellana To Dimas Gimeno, president of El Corte Inglés: the company receives the distinction of accessible tourist establishment El Corte Inglés, Mercadona, Inditex... have increased their sales by 5% at Christmas and sales Valentine's Day advertisement from El Corte Inglés. Valentine's Day advertisement from El Corte Inglés. Corte Inglés has launched five videos this year in an online campaign on the occasion of Valentine's Day. One of them, titled 'Cupid in love', stars two men. The initiative has positively surprised social networks due to the exceptional gay presence in the communication of Spanish companies. The video tells the love story between an El Corte Ingles worker and a client who meet while promoting a neighborhood . One, dressed as Cupid , cannot hide his embarrassment at seeing the boy he likes while he is ridiculously disguised.
Meanwhile, the other doesn't think twice and decides to try to conquer Cupid. 400,000 views in a week The production is signed by Roberto Pérez Toledo, a YouTuber director, and is part of a sequence of five videos to commemorate Valentine's Day. The video achieved 150,000 views in just three days on YouTube . It is also accumulating Netherlands WhatsApp Number numerous messages with positive sentiment towards the brand. One day after closing the campaign, as El Confidencial Digital has verified, the figure is already close to 400,000 reproductions . A fact that has managed to boost the online reputation of El Corte Inglés, according to the analysis of social media experts consulted. Digital revolution in the new stage It must be remembered that the current president of El Corte Inglés, Dimas Gimeno, already stood out as his uncle Isidoro Álvarez 's right-hand man for opening the department store giant to the digital world, particularly online commerce.
Gimeno thus scores his first Internet marketing success, five months after taking the reins of the company. The company ensures that the creator was left complete freedom to carry out his work. On the other hand, internal sources among the workers recognize that “this would have been impossible in Isidoro Álvarez's time .” It is appreciated that the company is a pioneer in the normalization of the love of this group in the new stage that has just begun in the department store group. In the sector, it is also highlighted that, although this campaign has not had an impact beyond social networks, it is not ruled out that the acceptance of Internet users will push the company to consider using this theme in future campaigns in other media. They admit that a similar criterion was followed to decide to postpone the sale of a new Bankia stake after the October stress tests. In this case, a delay was also advised due to the sharp drop in share value.