Post by sumiseo558899 on Nov 10, 2024 3:35:44 GMT
Relationship between price and result
The main expenses of an SEO company are personnel. Good specialists need a decent salary. Beginners can be paid the minimum. Let's draw a parallel: if an SEO company offers to work for 15 thousand rubles / month, it is worth thinking about who will work on your project for such money. Then we compare it with the goal: if at the same time we need to get to the TOP for the request "buy air conditioner" in Moscow and 500 more similar ones, something is clearly not being told. No one guarantees that there will be a result for crazy money. The probability is just higher here.
What are you risking:
the actual check will increase during
content writing service the work process, since 15 thousand includes only part of the work;
the site will not be given the necessary attention;
The site will be run by one person - a reader, a reaper, and a piper - and the results will be appropriate.
What to do:
Request information on the number of employees in the company, on the number of active projects. On average, there should not be more than 20 projects per specialist.
What do they save on first?
Since we have learned the main cost item, it is usually this item that gets hit during difficult periods in the life of a company or economic crises in the country. Due to the crisis, costs are minimized - which means there is a greater chance of getting newcomers, interns, who will be hired to replace expensive specialists. That is, someone increases their resources, and someone tries to survive.
What are you risking:
The site will be given to a newbie, meaning your project will become a testing platform.
When you don't think about the consequences of free stuff
“We have been on the market for 25 years
The following follows from the previous point. During a crisis, many companies close down. They are replaced by new ones that try to grab their share of the pie. At the same time, they often write on their websites that they have extensive work experience, a rich portfolio and a large staff of highly qualified employees. This is not always the case.
What are you risking:
According to statistics, 90% of new companies close during the first year, you will need to look for a new contractor. It is good if you still have access to the site.
What to do:
A screw driven with a hammer holds better than a nail driven with a screwdriver.
Now about the tools when working with a project. If the specialist is cool, then without CRM the work goes faster. But as soon as you are not the top, then the standards start working. No standards – no control. Chaos in work. Work on the fly.
Have you asked your account manager to post information on the website, but your request has been forgotten? You call to clarify information on a task, but your manager is not there, and without him no one can answer anything? And imagine what happens with the interactions between the employees themselves in such a company. It is not clear what tasks are being carried out on the project, it is not clear who controls them, there are no action plans, one big black hole.
Yes, having such a CRM still does not eliminate the human factor. “Having tools does not guarantee quality work,” you will say, and you will be right. And nothing can. We are not robots. CRM only minimizes your risks.
What are you risking:
no system – no responsibility, get ready to listen to excuses;
no control – the project may be forgotten for a month, and you will bear the losses.
What to do:
Ask how work is structured within the company between departments. Believe me, if there is an internal unified CRM system, the manager will definitely mention it.
news
When your website doesn't work and the contractor only notices it when you've lost your position
Reporting
What do you pay money for in the end? For 30 edits made to the site? For 100 written texts? Or for the result in the form of positions or search traffic? I hope for positions and traffic. The payment system can be based on actual work. At the same time, the reports should always include the results of this work, and not just the work itself.
What are you risking:
Instead of work, its visibility will be created by downloading automatic reports from online services, listing edits made on the site, right down to each changed title
What to do:
Ask in advance to send you a sample report, by which you will determine the result. It is important that the report on positions be for all days of the reporting month, and not for 3 random dates. Otherwise, it will turn out like with that analyst who drowned while crossing a river with an average depth of 1 m.
Deadlines
Over the past three years, there has been a sharp leap in how search engines evaluate the quality of sites. It's trivial - previously they promoted with links, now behavioral factors have a greater influence. Standardization of work within SEO companies has appeared due to the huge number of factors that affect successful promotion. Requirements for layout have become more complex - to make it convenient, you need to try. It has become important what CMS the site is made on. This directly affects the convenience of work and making the necessary changes to the project. Often now we get sites with hemorrhoids, because previously no one thought about either the CMS or convenience. Many such clients have to be refused. All these factors increase not only the company's costs for promotion, but also the time it takes to achieve the desired result.
A typical situation is when a sales manager promises to bring queries to the TOP in just a month.
What are you risking:
you will lose not only money, but also time, because after the first month he will come up with something and keep you for another one or two;
prohibited experiments will be conducted on the site: manipulation of behavioral factors, mass purchase of links to show some result. As a result: get a filter or a lifetime ban from search engines.
What to do:
Include the logic that there are no quick results. You can't learn English in a day or earn a million by sitting at home and doing nothing. Always ask why the company gives such a deadline. If it is long, then the justification is usually the following factors: the range is several times smaller than that of competitors, a young site, no catalog if it is an online store, no prices and price lists if it is a commercial topic, etc. In order not to take the contractor's word for it, just take one of your main queries, look at sites in the Yandex TOP10 for it and compare it with yours.
news
We will increase sales by 300%! We will bring the site to the TOP10 in 2 weeks!
Instead of a conclusion
Don't chase the best conditions for you. If a doctor says that treatment takes a month, and others say that they know a medicine that will get rid of problems in a day, and it costs less - this is a reason to doubt the qualifications of these specialists.
The main expenses of an SEO company are personnel. Good specialists need a decent salary. Beginners can be paid the minimum. Let's draw a parallel: if an SEO company offers to work for 15 thousand rubles / month, it is worth thinking about who will work on your project for such money. Then we compare it with the goal: if at the same time we need to get to the TOP for the request "buy air conditioner" in Moscow and 500 more similar ones, something is clearly not being told. No one guarantees that there will be a result for crazy money. The probability is just higher here.
What are you risking:
the actual check will increase during
content writing service the work process, since 15 thousand includes only part of the work;
the site will not be given the necessary attention;
The site will be run by one person - a reader, a reaper, and a piper - and the results will be appropriate.
What to do:
Request information on the number of employees in the company, on the number of active projects. On average, there should not be more than 20 projects per specialist.
What do they save on first?
Since we have learned the main cost item, it is usually this item that gets hit during difficult periods in the life of a company or economic crises in the country. Due to the crisis, costs are minimized - which means there is a greater chance of getting newcomers, interns, who will be hired to replace expensive specialists. That is, someone increases their resources, and someone tries to survive.
What are you risking:
The site will be given to a newbie, meaning your project will become a testing platform.
When you don't think about the consequences of free stuff
“We have been on the market for 25 years
The following follows from the previous point. During a crisis, many companies close down. They are replaced by new ones that try to grab their share of the pie. At the same time, they often write on their websites that they have extensive work experience, a rich portfolio and a large staff of highly qualified employees. This is not always the case.
What are you risking:
According to statistics, 90% of new companies close during the first year, you will need to look for a new contractor. It is good if you still have access to the site.
What to do:
A screw driven with a hammer holds better than a nail driven with a screwdriver.
Now about the tools when working with a project. If the specialist is cool, then without CRM the work goes faster. But as soon as you are not the top, then the standards start working. No standards – no control. Chaos in work. Work on the fly.
Have you asked your account manager to post information on the website, but your request has been forgotten? You call to clarify information on a task, but your manager is not there, and without him no one can answer anything? And imagine what happens with the interactions between the employees themselves in such a company. It is not clear what tasks are being carried out on the project, it is not clear who controls them, there are no action plans, one big black hole.
Yes, having such a CRM still does not eliminate the human factor. “Having tools does not guarantee quality work,” you will say, and you will be right. And nothing can. We are not robots. CRM only minimizes your risks.
What are you risking:
no system – no responsibility, get ready to listen to excuses;
no control – the project may be forgotten for a month, and you will bear the losses.
What to do:
Ask how work is structured within the company between departments. Believe me, if there is an internal unified CRM system, the manager will definitely mention it.
news
When your website doesn't work and the contractor only notices it when you've lost your position
Reporting
What do you pay money for in the end? For 30 edits made to the site? For 100 written texts? Or for the result in the form of positions or search traffic? I hope for positions and traffic. The payment system can be based on actual work. At the same time, the reports should always include the results of this work, and not just the work itself.
What are you risking:
Instead of work, its visibility will be created by downloading automatic reports from online services, listing edits made on the site, right down to each changed title
What to do:
Ask in advance to send you a sample report, by which you will determine the result. It is important that the report on positions be for all days of the reporting month, and not for 3 random dates. Otherwise, it will turn out like with that analyst who drowned while crossing a river with an average depth of 1 m.
Deadlines
Over the past three years, there has been a sharp leap in how search engines evaluate the quality of sites. It's trivial - previously they promoted with links, now behavioral factors have a greater influence. Standardization of work within SEO companies has appeared due to the huge number of factors that affect successful promotion. Requirements for layout have become more complex - to make it convenient, you need to try. It has become important what CMS the site is made on. This directly affects the convenience of work and making the necessary changes to the project. Often now we get sites with hemorrhoids, because previously no one thought about either the CMS or convenience. Many such clients have to be refused. All these factors increase not only the company's costs for promotion, but also the time it takes to achieve the desired result.
A typical situation is when a sales manager promises to bring queries to the TOP in just a month.
What are you risking:
you will lose not only money, but also time, because after the first month he will come up with something and keep you for another one or two;
prohibited experiments will be conducted on the site: manipulation of behavioral factors, mass purchase of links to show some result. As a result: get a filter or a lifetime ban from search engines.
What to do:
Include the logic that there are no quick results. You can't learn English in a day or earn a million by sitting at home and doing nothing. Always ask why the company gives such a deadline. If it is long, then the justification is usually the following factors: the range is several times smaller than that of competitors, a young site, no catalog if it is an online store, no prices and price lists if it is a commercial topic, etc. In order not to take the contractor's word for it, just take one of your main queries, look at sites in the Yandex TOP10 for it and compare it with yours.
news
We will increase sales by 300%! We will bring the site to the TOP10 in 2 weeks!
Instead of a conclusion
Don't chase the best conditions for you. If a doctor says that treatment takes a month, and others say that they know a medicine that will get rid of problems in a day, and it costs less - this is a reason to doubt the qualifications of these specialists.